ATandT: changing images (A)
Author: Schneider, Susan C. ; Powley, EllenINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1985.Language: EnglishType of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • Please note that no copies are availableAbstract: Describes the events leading up to and following the divestiture of Bell Telephone companies on January, 1984. Discusses the changes in the image of ATandT as viewed by the environment, the company and it membersPedagogical Objectives: To demonstrate the problems involved in changing corporate culture and to question the fit between corporate culture and strategy and its link to company performance| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus INSEAD Publications Display | Consultation only | BC000081 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Please note that no copies are available
To demonstrate the problems involved in changing corporate culture and to question the fit between corporate culture and strategy and its link to company performance
Describes the events leading up to and following the divestiture of Bell Telephone companies on January, 1984. Discusses the changes in the image of ATandT as viewed by the environment, the company and it members
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