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Advertising strategy: a communication theory approach
Author: Percy, Larry ; Rossiter, John R.Publisher: Praeger, 1980.Language: EnglishDescription: vii, 301 p. ; 24 cm.ISBN: 0030559065Type of document: BookNote: Includes index/Bibliography: p. 274-295| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5821 .P43
(Browse shelf) 32419000237812 |
Available | 32419000237812 |
Total holds: 0
Includes index/Bibliography: p. 274-295
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