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Advertising strategy: a communication theory approach

Author: Percy, Larry ; Rossiter, John R.Publisher: Praeger, 1980.Language: EnglishDescription: vii, 301 p. ; 24 cm.ISBN: 0030559065Type of document: BookNote: Includes index/Bibliography: p. 274-295
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5821 .P43
(Browse shelf)
Available 32419000237812
Total holds: 0

Includes index/Bibliography: p. 274-295

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