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Advertising principles, problems, and cases
Author: Dirksen, Charles J. ; Kroeger, Arthur ; Nicosia, Francesco M.Publisher: Irwin, 1977.Edition: 5th edLanguage: EnglishDescription: xviii, 690 p. ; 25 cm.ISBN: 0256019258Type of document: BookNote: First-4th ed. published under title: Advertising principles and problems/Bibliography: p. 675-677/Rev. ed. published as: Advertising. 6th ed. 1983/Includes indexes| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5823 .D63 1977
(Browse shelf) 000237309 |
Available | 000237309 |
Total holds: 0
First-4th ed. published under title: Advertising principles and problems/Bibliography: p. 675-677/Rev. ed. published as: Advertising. 6th ed. 1983/Includes indexes
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