General Electric and SNECMA [A andB]
Author: Doz, Yves L. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 17 p. + 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.Pedagogical Objectives: To allow participants to suggest a design for a difficult alliance: what to include in the alliance, how to structure it, how to control it. This discussion can be followed by a presentation and discussion of the actual agreements between GE and SNECMA.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000074 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
To allow participants to suggest a design for a difficult alliance: what to include in the alliance, how to structure it, how to control it. This discussion can be followed by a presentation and discussion of the actual agreements between GE and SNECMA.
Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.
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