Normal view
MARC view
Consumer behavior: basic findings and management implications
Author: Zaltman, Gerald ; Wallendorf, Melanie Series: Theories in marketing series Publisher: Wiley, 1979.Language: EnglishDescription: xiv, 567 p. ; 24 cm.ISBN: 0471981265Type of document: BookNote: Includes bibliographical references and index| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.3 .Z28
(Browse shelf) 000010953 |
Available | 000010953 |
Total holds: 0
Includes bibliographical references and index
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