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Consumer behavior: concepts and applications

Author: Loudon, David L. ; Della Bitta, Albert J. Series: McGraw-Hill series in marketing Publisher: McGraw-Hill, 1979.Language: EnglishDescription: xi, 545 p. ; 25 cm.ISBN: 0070387532Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .L68
(Browse shelf)
000185409
Available 000185409
Total holds: 0

Includes bibliographical references and index

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