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MARC view
Brand loyalty: measurement and management
Author: Chestnut, Robert W. ; Jacoby, Jacob Series: Wiley series on marketing management Publisher: Wiley, 1978.Language: EnglishDescription: xiv, 157 p. ; 22 cm.ISBN: 0471028452Type of document: BookNote: "A Ronald Press publication."/Bibliography: p. 121-149/Includes indexes| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.3 .J32
(Browse shelf) 32419000063952 |
Available | 32419000063952 |
Total holds: 0
"A Ronald Press publication."/Bibliography: p. 121-149/Includes indexes
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