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Communicating with consumers: the information processing approach

Author: Ray, Michael L. ; Ward, Scott Series: Sage contemporary social science issues ; 21 Publisher: Sage, 1976.Language: EnglishDescription: 142 p. ; 22 cm.ISBN: 0803905793Type of document: BookNote: "The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."/Includes bibliographies
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .C67
(Browse shelf)
000063564
Available 000063564
Total holds: 0

"The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."/Includes bibliographies

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