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Marketing research: fundamentals and dynamics
Author: Burger, Philip ; Zaltman, GeraldPublisher: Dryden Press, 1975.Language: EnglishDescription: xxii, 744 p. ; 24 cm.ISBN: 003003566XType of document: BookNote: Includes bibliographical references and indexes| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.2 .Z34
(Browse shelf) 000111439 |
Available | 000111439 |
Total holds: 0
Includes bibliographical references and indexes
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