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An introduction to marketing experimentation: methods, applications, and problems

Author: Holloway, Robert J. ; Venkatesan, MPublisher: Free Press, 1971.Language: EnglishDescription: 141 p ; 28 cm.Type of document: BookNote: Bibliography: p. 139-141
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.2 .V45
(Browse shelf)
Available 000111371
Total holds: 0

Bibliography: p. 139-141

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