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Marketing research: meaning, measurement, and method : a text with cases

Author: Hawkins, Del I. ; Tull, Donald S.Publisher: Macmillan, 1976.Language: EnglishDescription: xv, 736 p. ; 24 cm.ISBN: 0024217409Type of document: BookNote: Includes bibliographies and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.2 .T83
(Browse shelf)
000111447
Available 000111447
Total holds: 0

Includes bibliographies and index

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