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MARC view
Market planning for new industrial products
Author: Choffray, Jean Marie ; Lilien, Gary L. Series: Ronald series on marketing management Publisher: Wiley, 1980.Language: EnglishDescription: xv, 294 p. ; 25 cm.ISBN: 0471049182Type of document: BookNote: "A Ronald Press publication."/Bibliography: p. 274-285/Includes indexes| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.15 .C47
(Browse shelf) 000201362 |
Available | 000201362 |
Total holds: 0
"A Ronald Press publication."/Bibliography: p. 274-285/Includes indexes
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