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Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives

Author: Cafarelli, Eugene J. Series: Ronald series on marketing management Publisher: Wiley, 1980.Language: EnglishDescription: xii, 253 p. ; 23 cm.ISBN: 0471046345Type of document: BookNote: "A Ronald Press publication."/Bibliography: p. 249/Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .C24
(Browse shelf)
000012314
Available 000012314
Total holds: 0

"A Ronald Press publication."/Bibliography: p. 249/Includes index

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