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Managerial marketing: policies, strategies, and decisions

Author: Lazer, William ; Kelley, Eugene J.Publisher: Irwin, 1973.Language: EnglishDescription: xiv, 490 p ; 24 cm.ISBN: 0256002703Type of document: BookNote: "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."/Bibliography: p. 46-49
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.13 .K42
(Browse shelf)
000064570
Available 000064570
Total holds: 0

"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."/Bibliography: p. 46-49

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