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Managerial marketing: policies, strategies, and decisions
Author: Lazer, William ; Kelley, Eugene J.Publisher: Irwin, 1973.Language: EnglishDescription: xiv, 490 p ; 24 cm.ISBN: 0256002703Type of document: BookNote: "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."/Bibliography: p. 46-49| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.13 .K42
(Browse shelf) 000064570 |
Available | 000064570 |
Total holds: 0
"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."/Bibliography: p. 46-49
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