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Human behavior in marketing

Author: Field, George Albert ; Douglas, John ; Tarpey, Lawrence X ; Field, George AlbertPublisher: Merrill, 1967.Language: EnglishDescription: xi, 204 p ; 23 cm.Type of document: BookNote: "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."/Includes bibliographies
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.1 .D6
(Browse shelf)
000069520
Available 000069520
Total holds: 0

"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."/Includes bibliographies

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