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Theory construction in marketing: some thoughts on thinking
Author: LeMasters, Karen ; Zaltman, Gerald ; Heffring, Michael Series: Theories in marketing series Publisher: Wiley, 1982.Language: EnglishDescription: xxii, 209 p. ; 24 cm.ISBN: 0471981273Type of document: BookNote: Includes bibliographies and indexes| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415 .Z264 1982
(Browse shelf) 000069330 |
Available | 000069330 |
Total holds: 0
Includes bibliographies and indexes
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