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Theory construction in marketing: some thoughts on thinking

Author: LeMasters, Karen ; Zaltman, Gerald ; Heffring, Michael Series: Theories in marketing series Publisher: Wiley, 1982.Language: EnglishDescription: xxii, 209 p. ; 24 cm.ISBN: 0471981273Type of document: BookNote: Includes bibliographies and indexes
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .Z264 1982
(Browse shelf)
Available 000069330
Total holds: 0

Includes bibliographies and indexes

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