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Persuasion in marketing: the dynamics of marketing's great untapped resource
Author: Schwerin, Horace S ; Newell, Henry HPublisher: Wiley, 1981.Language: EnglishDescription: xiii, 259 p. ; 24 cm.ISBN: 0471045543Type of document: BookNote: "A Ronald Press publication."/Includes bibliographical references and index| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415 .S3617
(Browse shelf) 000062509 |
Available | 000062509 |
Total holds: 0
"A Ronald Press publication."/Includes bibliographical references and index
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