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Public policy and marketing thought: proceedings from the ninth Paul D. Converse symposium

Author: Andreasen, Alan R. ; Sudman, SeymourPublisher: American Marketing Association, 1976.Language: EnglishDescription: ix, 161 p ; 23 cm.ISBN: 0877570736Type of document: BookNote: "The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."/Bibliography: p. 145-161
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .P74
(Browse shelf)
000062251
Available 000062251
Total holds: 0

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."/Bibliography: p. 145-161

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