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Basic marketing: concepts, decisions, and strategies

Author: Cundiff, Edward W ; Still, Richard RalphPublisher: Prentice Hall, 1971.Edition: 2d edLanguage: EnglishDescription: xi, 627 p ; 24 cm.ISBN: 0130626384Type of document: BookNote: First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions/Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Archives
Print HF5415 .C79 1971
(Browse shelf)
000062061
Available 000062061
Total holds: 0

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions/Includes bibliographical references

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