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Conceptual and theoretical developments in marketing
Author: Ferrell, O. C. ; Brown, Stephen Walter ; Lamb, Charles W. Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1979.Language: EnglishDescription: xxi, 709 p. ; 23 cm.ISBN: 0877571228Type of document: BookNote: Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979/Includes bibliographies| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415 .C547375
(Browse shelf) 000061931 |
Available | 000061931 |
Total holds: 0
Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979/Includes bibliographies
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