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Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt

Author: Andreasen, Alan R. ; Gardner, David Morgan ; Converse, Paul Dulaney Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1979.Language: EnglishDescription: v, 148 p ; 23 cm.ISBN: 0877571163Type of document: BookNote: "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .D4883
(Browse shelf)
000065320
Available 000065320
Total holds: 0

"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148

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