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Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt
Author: Andreasen, Alan R. ; Gardner, David Morgan ; Converse, Paul Dulaney Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1979.Language: EnglishDescription: v, 148 p ; 23 cm.ISBN: 0877571163Type of document: BookNote: "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415 .D4883
(Browse shelf) 000065320 |
Available | 000065320 |
Total holds: 0
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148
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