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Marketing communications: decision-making as a process of interaction between buyer and seller

Author: Crane, Edgar Series: Wiley marketing series Publisher: Wiley, 1972.Edition: 2d edLanguage: EnglishDescription: 499 p ; 26 cm.ISBN: 0471184012Type of document: BookNote: Bibliography: p. 471-490
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .C694 1972
(Browse shelf)
Available 000061873
Total holds: 0

Bibliography: p. 471-490

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