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Changing marketing strategies in a new economy

Author: Backman, Jules ; Czepiel, John AMeeting: New York University Series: Key issues lecture series Publisher: Bobbs-Merrill, 1977.Edition: 1st edLanguage: EnglishDescription: x, 144 p. ; 23 cm.ISBN: 0672971984/0672971992Type of document: BookNote: Lectures delivered at the College of Business and Public Administration, New York University/Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .C4826
(Browse shelf)
000061766
Available 000061766
Total holds: 0

Lectures delivered at the College of Business and Public Administration, New York University/Includes bibliographical references

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