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Mismarketing: case histories of marketing misfires
Author: Berg, Thomas L. Publisher: Doubleday, 1970.Edition: [1st edLanguage: EnglishDescription: viii, 253 p ; 22 cm.Type of document: BookNote: Includes bibliographical references| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415 .B4297
(Browse shelf) 000017438 |
Available | 000017438 |
Total holds: 0
Includes bibliographical references
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