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Essays on the impact of purchase event feedback on marketing mix effects

Author: Bronnenberg, Bart J. J. A. M. INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 59 p. ; 31 cm.Type of document: INSEAD ThesisThesis Note: For the degree of Ph.D. in management, INSEAD, June 1994Abstract: Abstract not available List(s) this item appears in: Ph.D. Thesis
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INSEAD Thesis Asia Campus
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Print INSEAD BRO 1994
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900039870
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INSEAD Thesis Europe Campus
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Print INSEAD BRO 1994
(Browse shelf)
000264394
Available 000264394
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For the degree of Ph.D. in management, INSEAD, June 1994

Abstract not available

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