The Champagne industry in 1993
Author: Cool, Karel O. ; Howe, James ; Henderson, JamesINSEAD Area: Strategy In: Strategy: process, content, context: an international perspective - De Wit, Bob;Meyer, Ron W.;Heugens, Perse - 1998 - Book Language: EnglishDescription: p. 1120-1140.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: The chapter describes how the champagne industry developed, how it prospered due to the cooperation between the grape growers and the champagne producers, and how it found itself in 1993 with massive overcapacity due to break-down of cooperation. The case poses the questions wether the future will be competitive or cooperative.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC000708 |
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The chapter describes how the champagne industry developed, how it prospered due to the cooperation between the grape growers and the champagne producers, and how it found itself in 1993 with massive overcapacity due to break-down of cooperation. The case poses the questions wether the future will be competitive or cooperative.
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