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Big business blunders: mistakes in multinational marketing

Author: Ricks, David A. Series: Irwin series in marketing Publisher: Dow Jones, 1983.Language: EnglishDescription: 158 p. ; 23 cm.ISBN: 0256028508Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5411 .R53 1983
(Browse shelf)
Available 000342182
Book Europe Campus
Main Collection
Print HF1009.2 .R49 1983
(Browse shelf)
Available 001055429
Total holds: 0

Includes bibliographical references

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Koha 18.11 - INSEAD Catalogue
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