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Author: Pinson, Christian ; Jolibert, AlainINSEAD Area: Marketing In: Encyclopédie de gestion - Simon, Yves;Joffre, Patrick - 1997 - Book Language: FrenchDescription: p. 372-475.Type of document: INSEAD ChapterNote: Please ask us for this item| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC000699 |
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