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Spotting the market opportunity

Author: Muzyka, Daniel F. INSEAD Area: Entrepreneurship and Family Enterprise In: Mastering enterprise: your single-source guide to becoming an entrepreneur - Birley, Sue;Muzyka, Daniel F. - 1997 - INSEAD Book Language: EnglishDescription: p. 28-31.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Daniel Muzyka looks at the way entrepreneurs identify opportunities. The related question of what makes a good opportunity is tackled in the article on assessing opportunities on p. 33
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Daniel Muzyka looks at the way entrepreneurs identify opportunities. The related question of what makes a good opportunity is tackled in the article on assessing opportunities on p. 33

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