Brand you: turn your unique talents into a winning formula
Author: Purkiss, John ; Royston-Lee, DavidPublisher: Pearson Education 2012Edition: 2nd ed.Language: EnglishDescription: 246 p. : Ill. ; 22 cm.ISBN: 9780273777694Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Reference Section - Career |
ZA16 .P87 2012
(Browse shelf) 900216154 |
Available | 900216154 | |||
|
|
Europe Campus Main Collection |
ZA16 .P87 2012
(Browse shelf) 001315936 |
Available | 001315936 |
Includes bibliographical references and index
Digitized
Brand You
Turn your unique talents
into a winning formula
Contents
Prefacexi
Acknowledgementsxii
About the authorsxiv
1 Why build your brand?1
2 How do brands work?14
3 Personal branding: the essentials19
4 Your talents29
5 Your values37
6 Your purpose47
7 Using archetypes to develop your brand69
8 Staying focused86
9 Explaining what you do93
10 Telling your story106
11 Aligning your CV with your brand117
12 Your appearance, voice and behaviour128
13 Charisma140
14 Getting paid147
15 Becoming more visible154
16 Building your network166
17 Building your brand online170
18 Using social media to build your brand179
19 Getting started with social media196
20 Becoming famous206
21 Protecting and extending your brand211
22 Co-branding219
23 Building a team222
Conclusion227
Appendix: Case studies229
Recommended reading235
Archetypes238
Index239
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