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Winning strategies for the Indian market

Author: Dayal-Gulati, Anuradha ; Jain, Dipak C. Corporate author: Kellogg Publisher: Kogan Page, 2010.Language: EnglishDescription: 238 p. ; 23 cm.ISBN: 9780749461249Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC500.43 .I6 W56 2010
(Browse shelf)
001291681
Available 001291681
Book Europe Campus
Main Collection
Print HC500.43 .I6 W56 2010
(Browse shelf)
001275001
Available 001275001
Total holds: 0

Includes bibliographical references

Digitized

Winning Strategies for the Indian Market Contents Preface, vii 1 The Emergence of the Indian Consumer Shilpa Borkar, James Chen, Adam Grablick, Kim Hickey, Amy Hsiao-Hung Hsiao, Sunil Kapadia, Lei gh Katcher, Stephen Moffat, Lebbonee Price, Eugene Youn 2 The Promise of Organized Food Retail in India Leslie Carroll, Eileen Chao, Philip Cooksey, Diane Gojkovic, Michael Rosskamm 3 Toward a Credit-Driven Consumer Culture: Credit Cards' Influence on the Indian Lifestyle Anwei Li, Krista Plaisted, Cara Sylvester, Megha Vara 4 The Challenge of India's Mobile Telecom Market Todd Beni gni, Aditya Bhashyam, Boaz Cohen, Jonathan Dreyfus, Adeel Kheiri, Bryan Kim, Suveer Kothari, Suresh Madhavan 5 India's Airline Industry: Fair Skies Ahead? Ann Aguero, Albert Lin, Ryan Lisiak, Deidre Stoken 6 India's Changing Hospitality Industry Francis Abeling, Mario Rivera, Brian Schneider 1 31 57 83 107 137 7 India's Pharmaceutical Industry: A Shift in Strategy Caroline Berman, Dave Cavanaugh, Aayush Kabra, Hadar Kramer, Josh Lawrence, Michael McNerney, Kimberly Vender, Steve Waddell 8 Social Entrepreneurship: Empowering India's Poor Nidhi Agarwal, Laurence Bass, Benjamin Bove, Clifford Chen, Ashley DeMello, Nathalie Gogue, Nancy Jo, Amyn Saleh 9 The Tata Nano: Innovating from the Ground Up Archit Gadicherla, Alexis Jhamb, Raj Kapadia, Carlos Vasquez, John Wanner 165 193 221

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