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Corporate entrepreneurship: the implementation challenge for new businesses inside firms (Background Note)

Author: Rogan, Michelle INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2010.Language: EnglishDescription: 11 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet these resources usually come with "strings attached," i.e. obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.Pedagogical Objectives: To explain the implementation challenge to new business building inside established firms. To describe five actions a corporate entrepreneur can take to reduce these social constraints during the implementation of the new business: start small, start with a sponsor, limit resources required, find the right metrics for the new business, and build and leverage her individual network.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet these resources usually come with "strings attached," i.e. obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.

To explain the implementation challenge to new business building inside established firms. To describe five actions a corporate entrepreneur can take to reduce these social constraints during the implementation of the new business: start small, start with a sponsor, limit resources required, find the right metrics for the new business, and build and leverage her individual network.

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