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Corporate entrepreneurship: leading entrepreneurship (Background Note)

Author: Rogan, Michelle INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2010.Language: EnglishDescription: 10 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Leading entrepreneurship occurs on two levels. First, it is about shaping the context for entrepreneurial behaviour inside the company. Second, leading entrepreneurship involves the decisions made by a leader of an entrepreneurial venture inside the firm. This note outlines the levers available to leaders at both levels and the challenges they are likely to encounter when running an entrepreneurial business.Pedagogical Objectives: To describe the challenges when leading entrepreneurs inside established firms and when leading an entrepreneurial venture inside a firm. To explain the difference between organisational contexts for competitive entrepreneurship vs. collaborative entrepreneurship. To offer levers available to managers to effectively lead entrepreneurial ventures.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Leading entrepreneurship occurs on two levels. First, it is about shaping the context for entrepreneurial behaviour inside the company. Second, leading entrepreneurship involves the decisions made by a leader of an entrepreneurial venture inside the firm. This note outlines the levers available to leaders at both levels and the challenges they are likely to encounter when running an entrepreneurial business.

To describe the challenges when leading entrepreneurs inside established firms and when leading an entrepreneurial venture inside a firm. To explain the difference between organisational contexts for competitive entrepreneurship vs. collaborative entrepreneurship. To offer levers available to managers to effectively lead entrepreneurial ventures.

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