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Corporate entrepreneurship: designing an entrepreneurial organisation (Background Note)

Author: Rogan, Michelle INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2009Language: EnglishDescription: 10 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Established firms must identify and implement new business opportunities in order to survive. The identification and development of new business opportunities requires separation of the new business unit from the firm's established businesses, yet successful implementation requires integration for the unit to benefit from the firm's resources. This note describes solutions to this organisation design challenge.Pedagogical Objectives: To describe the trade-off between separation and integration firms face when designing established organisations for new business building. To offer potential solutions to this organisation design challenge, including Horizons of Growth and ambidextrous organisations. To illustrate obstacles to successful implementation of these solutions.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Established firms must identify and implement new business opportunities in order to survive. The identification and development of new business opportunities requires separation of the new business unit from the firm's established businesses, yet successful implementation requires integration for the unit to benefit from the firm's resources. This note describes solutions to this organisation design challenge.

To describe the trade-off between separation and integration firms face when designing established organisations for new business building. To offer potential solutions to this organisation design challenge, including Horizons of Growth and ambidextrous organisations. To illustrate obstacles to successful implementation of these solutions.

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