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Global challenges in responsible business

Author: Smith, N. Craig ; Bhattacharya, C. B. ; Vogel, David ; Levine, David I.INSEAD Area: Faculty at Large Series: Cambridge companions to management Publisher: Cambridge University Press (CUP) 2010.Language: EnglishDescription: 309 p. : Graphs ; 23 cm.ISBN: 9780521735889Type of document: INSEAD BookBibliography/Index: Includes bibliographical references and indexContents Note: Includes chapter by Sushil Vachani and N. Craig Smith "Overcoming rural distribution challenges at the bottom of the pyramid", p. 268-302Abstract: Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, i.e. extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalisation and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
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Includes bibliographical references and index

Includes chapter by Sushil Vachani and N. Craig Smith "Overcoming rural distribution challenges at the bottom of the pyramid", p. 268-302

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, i.e. extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalisation and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

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Global challenges in responsible business Table of contents List of figures List of tables List of contributors Foreword Introduction: Corporate responsibility and global business N. CRAIG SMITH, C.B. BHATTACHARYA, DAVID VOGEL AND DAVID I. LEVINE Part I Embedding corporate responsibility 1 A corporate social responsibility--corporate financial performance behavioural model for employees JEAN-PASCAL GOND, ASSAAD EL AKREMI, JACQUES IGALENS AND VALERIE SWAEN vii ix x xxi 1 11 13 2 The integrative benefits of social alliances: balancing, building and bridging I D A E . B E R G E R , P E G G Y H . C U N N I N G H A M AND MINETTE E. DRUMWRIGHT 49 3 Integrating corporate citizenship: leading from the middle PHILIP MIRVIS AND JULIE MANGA 78 4 CSR in search of a management model: a case of marginalization of a CSR initiative AURELIEN ACQUIER 107 Part II Marketing and corporate responsibility 5 Global segments of socially conscious consumers: do they exist? PAT AUGER, TIMOTHY M. DEVINNEY AND JORDAN J. LOUVIERE 133 135 6 Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA FRANCOIS MAON, VALERIE SWAEN AND ADAM LINDGREEN 161 7 The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust FRANCESCO PERRINI, SANDRO CASTALDO, NICOLA MISANI AND ANTONIO TENCATI 191 Part III Corporate responsibility and developing countries 8 Stretching corporate social responsibility upstream: improving sustainability in global supply chains EMMA V. KAMBEWA, PAUL T.M. INGENBLEEK AND AAD VAN TILBURG 215 217 9 Breaking new ground: the emerging frontier of CSR in the extractive sector V. KASTURI RANGAN AND BROOKE BARTON 241 10 Overcoming rural distribution challenges at the bottom of the pyramid SUSHIL VACHANI AND N. CRAIG SMITH 268 Index 303

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