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European corporate strategy: heading for 2000

Author: Landreth, Oliver Publisher: St. Martin's Press, 1992.Language: EnglishDescription: 183 p. ; 23 cm.ISBN: 0312079168Type of document: BookBibliography/Index: Includes bibliographical references and indexContents Note: Includes chapter by Leo Sleuwaegen and Paul Verdin "The European truck manufacturing industry: an industry overview", p. 54-69
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2731.6 .L36 1992
(Browse shelf)
Available 001274684
Total holds: 0

Includes bibliographical references and index

Includes chapter by Leo Sleuwaegen and Paul Verdin "The European truck manufacturing industry: an industry overview", p. 54-69


European Corporate Strategy Heading for 2000 Contents List of Tables and Figures Company Quick Reference Chart Case Summaries Preface Acknowledgements 1 The Challenges Ahead Introduction The Problems The Challenges The Solutions Conclusion viii x xi xiii xv 1 1 2 4 12 19 PART I EUROPEAN INDUSTRY 2 CMB Packaging: Dissecting a Transnational Merger Looking to Merge The Merger `Maximum Decentralisation, Maximum Cohesion' Adjusting Course Gambling on the Future 25 26 29 29 32 40 3 FAI SpA: The Challenges of Growth Defining a Business The Road to Success Reviewing the Company Planning for the Future The Future? 43 43 46 48 51 52 4 The European Truck Manufacturing Industry: An Industry Overview The 1980s: A Period of Restructuring Today . . The users The manufacturers Looking Beyond The users Distribution The competitors 54 55 56 56 57 61 62 63 63 PART II EUROPEAN SERVICES 5 Zust Ambrosetti, SpA: Adopting a European Perspective An Overview of the Major Industry Trends Zust Ambrosetti Cleaning House Looking for an Alternative 6 Banco Comercial Português: Putting Marketing at the Forefront Segmentation at Work: the Individual Consumer Market Targeting the High-net-worth Individuals NovaRede -- Expanding the Target Market Attacking the Corporate Market Future Prospects? 7 Amsterdam Airport Schiphol: Creating a World Mainport Schiphol Airport: What Is It? What the Airport Includes Schiphol Airport's Income 1989-91: A Turbulent Take-off into the 1990s Schiphol Mainport: A Policy of `Controlled Growth' to Gear Up for the Year 2000 and Beyond 106 107 109 109 111 112 91 93 97 100 103 73 74 74 77 80 84 8 SAS Scandinavian Airlines: Strategic Alliances in the Making The Initial Turnaround The Challenge of a Deregulated Europe Looking for Partners The European Quality Alliance Creating a Global Travel Group PART III EUROPEAN CONSUMER GOODS 9 Belfe Clothes: `L'Eleganza nello Sport' An Historical Overview Belfe Today Facing the 1990s 10 The Mexx Group: Textbook Innovation at Work The Origins The Turning Point Creating a Corporate Philosophy Production and Operations Pricing New Product Development Mexx's Target Market Mexx's Image in the Market: Keeping up with the Times Looking to the Future: Keeping Ahead in the 1990s 11 Amorim Lage, S.A.: Pasta from Portugal? Amorim Lage: The Need to Break From the Past 12 Concluding Remarks Further Reading Index 120 121 123 126 133 136 143 143 144 149 152 152 154 155 157 159 159 160 160 161 165 171 177 180 181

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