Normal view MARC view

International business

Author: Rugman, Alan M. ; Collinson, SimonPublisher: Prentice Hall, 2009. ; Financial Times, 2009.Edition: 5th ed.Language: EnglishDescription: 716 p. : Graphs/Ill./Maps/Photos ; 27 cm.ISBN: 9780273716549Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2755.5 .R84 2009
(Browse shelf)
Available 001274400
Total holds: 0

Includes bibliographical references and index and glossary


International business Table of contents List of Illustrations Preface About the Authors Guide to the Case Studies Guided Tour Acknowledgments xv xviii xx xxii xxviii xxx Part One THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 Chapter 2 Chapter 3 Regional and Global Strategy The Multinational Enterprise The Triad and International Business 3 37 72 Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 Chapter 5 Chapter 6 Chapter 7 International Politics International Culture International Trade International Financial Markets and Institutions 101 129 159 193 Part Three INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Multinational Strategy Organizing Strategy Production Strategy Marketing Strategy Human Resource Management Strategy Political Risk and Negotiation Strategy International Financial Management 235 263 289 322 352 384 418 Part Four INTERNATIONAL BUSINESS STRATEGIES IN ACTION Chapter 15 Corporate Strategy and National Competitiveness Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Chapter 21 Corporate Ethics and the Natural Environment Glossary Subject Index Company Index Name Index 455 485 516 553 583 614 643 671 683 699 705

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?