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Getting to plan B: breaking through to a better business model

Author: Mullins, John Publisher: Harvard Business Press, 2009.Language: EnglishDescription: 249 p. ; 23 cm.ISBN: 1422126692Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HD30.28 .M85 2009
(Browse shelf)
Available 900203009
Total holds: 0

Includes index


Getting to Plan B Breaking Through to a Better Business Model Contents Preface Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 vii 1 Don't Reinvent the Wheel, Make It Better 13 Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B Guiding Your Flight Progress The Power of Dashboards Air, Food, and Water Your Revenue Model Avoiding Rocks and Hard Places Your Gross Margin Model Trimming the Fat Your Operating Model Cash Is King Your Working Capital Model It Takes Money to Make Money Your Investment Model Can You Balance a One-Legged Stool? Multidimensional Business Models Getting Started on Discovering Your Plan B 37 65 89 113 133 157 179 205 Notes 217 Acknowledgments 229 Index 233 About the Authors 251

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