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Shift: how top real estate agents tackle tough times

Author: Keller, Gary ; Jenks, Dave ; Papasan, JayPublisher: McGraw-Hill, 2010.Language: EnglishDescription: 295 p. : Graphs/Ill./Photos ; 25 cm.ISBN: 9780071739382Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD1375 .K455 2010
(Browse shelf)
001273960
Available 001273960
Total holds: 0

Includes index

Digitized

Shift How Top Real Estate Agents Tackle Tough Times Contents Foreword to the Limited Edition Introduction XXIII 1 PART ONE: THE MARKET SHIFTS Shifts Happen The Law of Equilibrium 7 13 PART TWO: YOU SHIFT Twelve Tactics for Tough Times #1 Get Real, Get Right ­ Mindset and Action #2 Re-Margin Your Business ­ Expense Management #3 Do More with Less ­ Leverage #4 Find the Motivated ­ Lead Generation #5 Get to the Table ­ Lead Conversion #6 Catch People in Your Web ­ Internet Lead Conversion #7 Price Ahead of the Market ­ Seller Pricing Strategies #8 Stand Out from the Competition ­ Seller Staging Strategies #9 Create Urgency ­ Overcoming Buyer Reluctance #10 Expand the Options ­ Creative Financing #11 Master the Market of the Moment ­ Short Sales, Foreclosures, and REOs #12 Bulletproof the Transaction ­ Issues and Solutions The Gift of Shift Appendix Index 223 241 271 284 286 21 23 29 37 49 83 109 135 157 167 197

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