INSEAD Library

Includes bibliographical references and index

Digitized

Classical Rhetoric for the Modern Student Contents Preface xi I/ Introduction 1 Rhetorical Analysis of a Magazine Ad · 2 Homer: "The Envoys Plead with Achilles" · 6 Analysis of "The Envoys Plead with Achilles" · 9 A Brief Explanation of Classical Rhetoric · 15 The Five Canons of Rhetoric · 17 The Three Kinds of Persuasive Discourse · 23 The Relevance and Importance of Rhetoric for Our Times · 24 II/ Discovery of Arguments 27 Formulating a Thesis · 27 The Three Modes of Persuasion · 31 The Appeal to Reason · 32 Principles of Definition · 33 Other Methods of Definition · 35 The Syllogism · 38 The Enthymeme · 52 The Example · 60 The Fallacies · 62 The Ethical Appeal · 71 The Emotional Appeal · 77 The Topics · 84 The Common Topics · 87 Special Topics · 120 Manuel Bilsky, McCrea Hazlett, Robert E. Streeter, and Richard M. Weaver: " Looking for an Argument" · 130 Richard L. Larson: "A Plan for Teaching Rhetorical Invention" · 137 External Aids to Invention · 141 Biography · 143 Books of Quotations and Concordances · 147 Biblical Concordances · 150 Indexes to Periodicals · 151 Other Periodical Indexes · 153 Handbooks · 157 Dictionaries · 162 Other Specialized Dictionaries · 167 Bibliographies · 167 Some Bibliographical Guides to Various Disciplines · 169 Annual Bibliographies · 170 Syntopicon · 170 An Illustration of the Use of the Search Strategy · 174 Readings · 184 Rachel Carson: "The Obligation to Endure" · 185 Topical Analysis of Rachel Carson's "The Obligation to Endure" · 190 Socrates' Apology · 195 Analysis of the Topics in "Socrates' Apology" · 204 Obituary of Katharine Sergeant White · 209 An Analysis of the Topics in Katherine Sergeant White's Obituary · 211 James Madison: "The Federalist, No. 10" · 214 Mark Ashin: "The Argument of Madison's 'Federalist, No.10"· 220 Edmund Burke: "Letter to a Noble Lord" · 230 Thomas Henry Huxley: "Science and Culture" · 237 Matthew Arnold: "Literature and Science" · 245 III Arrangement of Material 256 The Parts of a Discourse · 259 Introduction · 260 Statement of Fact · 270 Confirmation · 276 Refutation · 278 Conclusion · 283 Concluding Remarks on Arrangement · 291 Readings · 292 Thomas A. Sancton: "Planet of the Year" · 292 Analysis of the Arrangement in Thomas A. Sancton's "Planet of the Year" · 297 Martin Luther King, Jr.: "Letter from Birmingham Jail" · 301 Analysis of the Arrangements of "Letter from Birmingham Jail" · 315 Henry David Thoreau: "Civil Disobedience" · 320 IV/ Style 337 Grammatical Competence · 339 Choice of Diction · 341 An Adequate Vocabulary · 341 Purity, Propriety, and Precision of Diction · 345 Composition of the Sentence · 354 Study of Style · 359 Kind of Diction · 361 Length of Sentences · 361 Kinds of Sentences · 361 Variety of Sentence Patterns · 362 Sentence Euphony · 363 Articulation of Sentences · 365 Figures of Speech · 367 Paragraphing · 367 A Student Report on a Study of Style · 369 Figures of Speech · 377 The Schemes · 38o The Tropes · 396 Concluding Remarks on the Figures of Speech · 409 Imitation · 411 Testimonies about the Value of Imitation · 413 Rollo Walter Brown: "How the French Boy Learns to Write" · 419 Exercises in Imitation · 424 Readings · 448 Hugh Blair: "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator" · 448 John F. Kennedy: "Inaugural Address" · 459 The Editors of The New Yorker: "John F Kennedy's Inaugural Address" · 461 Analysis of the Style of John F.Kennedy's "Inaugural Address" · 463 A Paragraph by Virginia Woolf To Be Analyzed for Style · 472 An Analysis of the Style of the Paragraph by Virginia Woolf · 474 Analysis of Style as Persuasion in the "Letter from Birmingham Jail" by Richard P. Fulkerson · 478 V/ The Progymnasmata 484 A Sequence of Assignments · 485 VI/ A Survey of Rhetoric 489 Classical Rhetorics · 489 Rhetoric During the Middle Ages · 497 Some Continental Rhetoricians · 499 English Vernacular Rhetorics of the Sixteenth Century · 501 English Rhetorics of the Seventeenth Century · 505 English Rhetorics of the Eighteenth Century · 511 Rhetoric in the Nineteenth and Twentieth Centuries · 517 Bibliography 544 Index 556