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CEMEX: building a Global Latina

Author: Casanova, Lourdes ; Hoeber, HenningINSEAD Area: Strategy In: Strategic management: competitiveness and globalization: concepts and cases by Michael A. Hitt, Duane R. Ireland and Robert E. Hoskisson. Thomson South-Western, 2011 Language: EnglishDescription: p. 84-98Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available
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