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Sunset in the land of the rising sun: why Japanese multinational corporations will struggle in the global future

Author: Black, J. Stewart ; Morrison, Allen J.INSEAD Area: Strategy Series: INSEAD business press series Publisher: INSEAD, 2010. ; Palgrave Macmillan, 2010.Language: EnglishDescription: 141 p. : Graphs ; 24 cm.ISBN: 9780230252226Type of document: INSEAD BookOnline Access: Click here | Click hereBibliography/Index: Includes bibliographical references and indexAbstract: Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the is tree bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.
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INSEAD Book Asia Campus
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Includes bibliographical references and index

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the is tree bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Digitized

Sunset in the Land of the Rising Sun Why Japanese Multinational Corporations Will Struggle in the Global Future Contents List of Illustrations Preface 1 Where Have All the Flowers Gone? 2 Follow The Yellow Brick Road, Part 1 3 Follow The Yellow Brick Road, Part 2 4 A Brave New World 5 Curve Ball 6 Barbarians at the Gate 7 Water, Water Everywhere, but Not a Drop to Drink 8 A Tale of Two Cities 9 The Incredible Shrinking Japan 10 So What Are the Japanese to Do? 11 A Cautionary Tale Notes Index viii x 1 10 25 36 49 57 67 76 89 105 119 131 139

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