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The Effects of message valence on inferential processes
Author: Price, Lydia J INSEAD Area: MarketingIn: Advances in Consumer Research, vol. 19, 1992 Language: EnglishDescription: p. 359-365.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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