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Forecasting for the pharmaceutical industry: models for new product and in-market forecasting and how to use them

Author: Cook, Arthur G. Publisher: Gower , 2006.Language: EnglishDescription: 141 p. : Graphs/Ill. ; 25 cm.ISBN: 9780566086755Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC2000 .P4 C66 2006
(Browse shelf)
Available 001273144
Total holds: 0

Includes bibliographical references and index


Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them Contents List of Figures List of Tables List of Abbreviations Acknowledgements Foreword vii xi xiii xv xvii 1 THE PAST AND THE PRESENT The Inaccuracy of Forecasting Forecasting in the Pharmaceutical Industry The Current State: Influences Across Functions The Time Horizon for the Forecast In Summary 1 1 3 5 8 9 2 THE FORECASTING PROCESS Define the Forecast Select a Forecast Method Enable Analytic Insights Present the Results Final Considerations 11 11 14 20 31 33 3 NEW PRODUCT FORECASTING Tools and Methods New Product Forecast Algorithm Modelling the Market Forecasting the Product Converting Patients to Revenue Final Considerations 35 35 35 36 49 65 69 4 IN-MARKET PRODUCT FORECASTING In-Market Product Forecast Algorithm Trending Historical Data Applying the Effects of Ex-Trend Events Converting Trended Data into Forecast Outputs Final Considerations 71 72 78 91 100 71 5 THOUGHTS FOR THE FUTURE Era of Revitalisation Create Stories, Not Spreadsheets Hire a Science Fiction Writer H olistic Forecasting 101 101 102 104 104 6 PHARMACO - A FORECASTING CASE STUDY Suggested Answers Appendix: Forecast Techniques References and Further Reading Index 107 121 131 135 139

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