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The Impact of strategic management on systematic risk

Author: Woo, Carolyn Y ; Cool, Karel O.INSEAD Area: StrategyIn: Advances in Strategic Management, vol. 6, 1990 Language: EnglishDescription: p. 51-69.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Shareholder value, as a measure of firm performance, is gaining increasing attention in strategic management. Of the two determinants of shareholder value, expected cash flow and systematic risk, strategic management has primarily focused on cash flow generation. Much less is known about the relationship between strategies and systematic risk. This relationship, when discussed, is characterized by conflicting viewpoints, which even fail to establish whether the linkage exists. Integrating evidence from the fields of strategic management, financial management and industrial economics, this paper supports the presence of a strong relationship. This relationship is demonstrated at both the corporate and business levels of the firm
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Shareholder value, as a measure of firm performance, is gaining increasing attention in strategic management. Of the two determinants of shareholder value, expected cash flow and systematic risk, strategic management has primarily focused on cash flow generation. Much less is known about the relationship between strategies and systematic risk. This relationship, when discussed, is characterized by conflicting viewpoints, which even fail to establish whether the linkage exists. Integrating evidence from the fields of strategic management, financial management and industrial economics, this paper supports the presence of a strong relationship. This relationship is demonstrated at both the corporate and business levels of the firm

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