Global market research: ESOMAR industry report
Corporate author: ESOMAR Publisher: ESOMAR, 2009.Language: EnglishDescription: 136 p. : Ill. ; 26 cm.ISBN: 9283102363Type of document: Book Online Access: Click here
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Digital Library | E-book | Available | ||||
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Europe Campus Archives |
REF300 .M4 G56 2009
(Browse shelf) 001249224 |
Available | 001249224 |
Digitized
Global Market Research 2009
ESOMAR INDUSTRY REPORT
Contents
FOREWORD3
I.HIGHLIGHTS5
1.1 The top line6
1.2 Regional profiles7
1.3 Five largest markets12
1.4 Market consolidation14
1.5 Sources of research turnover15
1.6 Spend by research method16
II. THE FINANCIAL CRISIS19
2.1 Background20
2.2 Effects on different industries22
2.3 Winning in a recession25
III. TRENDS27
3.1 Outlook for the industry in 200928
3.2 Three viewpoints on the outlook for 200930
3.3 Competitive environment36
3.4 Technological developments41
IV. EXPERT INSIGHTS47
4.1 Summary48
4.2 Individual insights52
V. THE TOP 25 MARKET RESEARCH COMPANIES79
VI. KEY FINANCIAL FIGURES - TOP 10 COMPANIES87
VII. INDUSTRY JOURNAL 2008/200999
VIII. ANNEX107
8.1 Methodology108
8.2 Turnover growth and per capita data109
8.3 Sources of research turnover118
8.4 Spend by research method and design124
8.5 Five-year trend129
8.6 GDP growth rates 2004 to 2008130
8.7 Average exchange rates against the US dollar 2004 to 2008132
8.8 Inflation rates 2004 to 2008134
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