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Innovation diffusion and new product growth

Author: Muller, Eitan ; Peres, Renana ; Mahajan, Vijay Series: Relevant knowledge series Publisher: Marketing Science Institute, 2009.Language: EnglishDescription: 106 p. : Graphs ; 23 cm.ISBN: 9780982387719Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.153 .M85 2009
(Browse shelf)
Available 32419001272635
Book Middle East Campus
Main Collection
Print HF5415.153 .M85 2009
(Browse shelf)
Available 500009206
Total holds: 0

Includes bibliographical references


Innovation Diffusion and New Product Growth Contents Foreword Executive Summary Introduction VII IX XV 1 Understanding Innovation Diffusion 2 Beyond a Theory of Communications Types of Social Influence Social Influence versus Consumer Heterogeneity 3 7 7 11 3 The Bass Model Model Description Uses and Limitations of the Bass Model 4 Turning Points in the Product Life Cycle Takeoff Saddle Technological Substitution 13 13 15 19 22 24 26 5 Spatial Effects in Diffusion of Innovations Cross-country Influences Differences in Growth Patterns across Countries 33 34 37 6 Diffusion and Competition 7 Effects of Pricing and Advertising 41 49 8 Diffusion and Social Networks 9 New Product Growth in Specific Industries Entertainment Products Telecommunications Services Pharmaceuticals 57 61 61 65 67 68 10 Choosing the Right Model Aggregate versus Individual 71 71 11 Knowledge Gaps in Innovation Diffusion From Individual Decision Making to Market Growth Diffusion in the Developing World Diffusion at the Brand Level The Influence of Product Characteristics and the Distribution Chain 75 75 77 78 79 Technical Appendix: Hazard Modeling References About the Authors About MSI Related MSI Publications 81 85 101 103 105

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