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Résumé magic: trade secrets of a professional résumé writer

Author: Whitcomb, Susan Britton Publisher: Jist Works, 2010.Edition: 4th ed.Language: EnglishDescription: 583 p. ; 28 cm.ISBN: 9781593577339Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Reference Section - Career
Print ZA15 .W455 2010
(Browse shelf)
900219132
Available 900219132
Book (short loan) Europe Campus
Reference Section - Career
Print ZA15 .W455 2010
(Browse shelf)
001272284
Available 001272284
Total holds: 0

Includes index

Digitized

Résumé Magic Trade Secrets of a Professional Résumé Writer Contents Chapter 1 A Résumé Primer............................................................................................. 1 Tools for the Task........................................................................................ 2 The Résumé Tool: Asset or LiabilityP....................................................... 3 Employers and Candidates Usually View Résumés as Having Different Purposes.................................................................................. 4 You Need to Do More Than Write a Résumé to Get a Job ...................4 A Résumé Is Most Effective When It Follows Face-to-Face or Voice Contact with a Hiring Manager............................................ 5 A Support Person or Computer Program Will Probably Be the One to Screen Your Résumé.............................................................. 5 Résumés Are Not Read Thoroughly...................................................... 6 You Won't Always Need a Résumé to Land a Job..................................6 Then Why Write a Résumé?........................................................................ 6 And Why This Books................................................................................. 8 Some Success Stories.................................................................................. 9 Your Most Important Tool........................................................................ 40 * Top 10 Tips to Create Résumé Magic........................................... 40 Chapter 2 How to Use Branding and Advertising Strategies to Get an Interview..............................................................................................45 Elements of Your Career Brand................................................................ 46 Authentic Image................................................................................... 47 Advantages........................................................................................... 49 Awareness............................................................................................ 49 The Proven Ad Agency Formula .............................................................. 51 Step 1: How to Grab Your Reader's Attention .................................... 52 Headlines and Hard-Hitting Leads................................................... 53 Visual Appeal................................................................................... 55 Step 2: How to Capture Your Reader's Interest................................... 57 Selling Points----Front and Center................................................... 58 Where's the Center of the Page? ......................................................58 Place Supporting Information Below the Visual Center.................. 62 Skimmable Material Goes at the Bottom of the Page...................... 63 Step 3: How to Create Desire for Your Product--You!...................... 63 Why You Buy .................................................................................. 64 Why Employers Buy........................................................................ 65 Prove Your Superiority.................................................................... 67 Step 4: Call to Action .......................................................................... 69 * Top 10 Résumé Strategy Tips....................................................... 71 Chapter 3 How to Choose the Most Flattering Format to Support Your Résumé Strategy............................................................................ 73 Two Tried-and-True Winning Formats: Chronological and Functional........................................................................................... 74 The Chronological Format................................................................ 77 A Chronological Format Worked for David.................................... 78 The Functional Format...................................................................... 81 A Functional Format Helped Grace Get a New Life . . .................... 81 A "Wonder Mom" Goes Back to Work............................................. 84 Marching to New Orders.................................................................. 84 Genetic Variants of the Two Main Résumé Types .................................. 89 The Accomplishments Format............................................................. 89 An Accomplishments Format Worked for McKenzie ......................89 The Combination Format................................................................... 91 Condensing 30 Years of Experience................................................ 94 The Creative Format.......................................................................... 99 Themed Résumés..............................................................................99 Using Specialty Paper ..................................................................... 99 The Curriculum Vitae (CV)............................................................... 107 The Dateless Chronological Format............................................... 113 A Dateless Chronological Format Helped Anne............................. 113 The International Résumé.................................................................. 115 The Linear Format ..........................................................................116 A Linear Format Worked for Richard ............................................ 116 The Newsletter Format......................................................................119 Some Newsletter Formats That Worked....................................... 119 The Reordered Chronological Format........................................... 125 A Reordered Chronological Format Helped John ........................125 The Targeted Format......................................................................128 A Targeted Format Helped Fred .................................................. 128 If It Works, It's Right..............................................................................132 * Top 10 Résumé Formatting Tips ...............................................136 Chapter 4 The Blueprint for a Blockbuster Résumé................................................. 139 Data Bits, or Contact Info.......................................................................140 To List or Not to List Your Business Telephone Number................. 142 Other Solutions for Daytime Contacts ............................................. 143 Sample Résumé Headers...................................................................143 Three Data Bits .............................................................................144 Four Data Bits............................................................................... 144 Five Data Bits ...............................................................................146 Six Data Bits..................................................................................147 Seven Data Bits............................................................................. 147 Eight Data Bits ............................................................................. 148 Objective, or Focus Statement ...............................................................148 Key Features, or Qualifications Summary............................................. 150 Professional Experience ........................................................................ 152 Skills ...................................................................................................... 153 Education, Credentials, and Licenses ....................................................154 Affiliations .............................................................................................155 Publications, Presentations, or Patents ..................................................156 Awards and Honors................................................................................ 157 Bio Bites................................................................................................. 157 Endorsements .........................................................................................158 Keywords................................................................................................161 What Not to Include .............................................................................. 161 Putting It All Together ...........................................................................162 * Top 10 Résumé Blueprint Tips.................................................. 164 Chapter 5 How to Write Great Copy.......................................................................... 167 Keywords................................................................................................168 What Are Keywords'.......................................................................... 169 Where to Find Keywords.................................................................. 173 How to Position Keywords .............................................................. 175 * Top 10 Résumé Keyword Tips ..................................................176 The Objective or Focus Statement......................................................... 177 Cover Letter Focus Statement ..........................................................178 Title Statement .................................................................................. 178 Traditional Objective...................................................................... 179 Exercise for Assembling a Focus Statement.....................................181 The Qualifications Summary .................................................................185 Professional Experience ........................................................................ 194 How Far Back?...............................................................................195 Where to Find Material for Your Job Descriptions.......................... 196 How Long Is Too Long?................................................................... 201 Solutions for Downplaying Less-Relevant Positions....................... 202 Recently Demoted.........................................................................202 Demoted Several Months Ago ..................................................... 204 Most Recent Position Title Sounds Like a Demotion, but Isn't................................................................. 205 Obscure Titles .............................................................................. 207 Skills ...................................................................................................... 207 Focusing on Skills Worked for Jan............................................... 209 Education, Credentials, Licensure..........................................................209 Recent High School Graduate...........................................................209 Recent College Graduate ............................................................... 210 Degree Obtained a Number of Years Ago........................................211 Degree in a Field Different from Your Major ................................. 211 Degree Not Completed .....................................................................212 Two-Year Degree..............................................................................213 Degree Equivalent.............................................................................213 No Degree......................................................................................... 213 Including Credentials, Licenses, and Certificates...........................214 Affiliations .............................................................................................214 Publications, Presentations, and Patents ...............................................216 Publications................................................................................... 216 Presentations.................................................................................219 Awards and Honors............................................................................... 221 Bio Bites................................................................................................ 222 Endorsements ........................................................................................225 * Top 10 Tips for Writing Great Copy ........................................227 Chapter 6 Accomplishments: The Linchpin of a Great Résumé............................. 229 What's in It for Met................................................................................230 Words to Woo Employers..................................................................... 234 Buying Motivator #1: Make Money ................................................234 Buying Motivator #2: Save Money.................................................. 235 Buying Motivator #3: Save Time..................................................... 236 Buying Motivator #4: Make Work Easier .......................................236 Buying Motivator #5: Solve a Specific Problem ............................ 237 Buying Motivator #6: Be More Competitive................................... 238 Buying Motivator #7: Build Relationships/Image with Internal/External Customers, Vendors, and the Public . . . . 239 Buying Motivator #8: Expand Business ........................................... 240 Buying Motivator #9: Attract New Customers................................ 241 Buying Motivator #10: Retain Existing Customers ........................ 241 Strategies for Presenting Accomplishments .........................................243 Numbers: The Universal Language................................................... 243 Comparison--A Powerful Form of Communication ...................... 244 ROI--How Quickly Can You Deliver? .............................................246 The Company's Mission Statement--Make It Your Mission .......... 247 The CAR Technique--Challenge, Action, and Result......................248 Where to Find Material for Your Accomplishments.............................251 Performance Appraisals..................................................................251 Your Career Management File ......................................................252 Impact-Mining: Probing Questions to Unearth Hidden Treasures .......254 Sifting Through the Accomplishments You've Gathered......................294 Focusing on Accomplishments Worked for Patrick ....................295 Use Impact Statements to Portray Yourself as the Right Fit.......................................................................................299 * Top 10 Tips for Writing Accomplishments...............................300 Chapter 7 Editing: Résumé-Speak 101.......................................................................303 Development Editing: A Primer in Power Writing............................... 304 * Top 10 Tenets of Developing Your Résumé............................. 304 Examples of Résumé-Speak.............................................................. 305 The Keys to Writing Compelling Copy.............................................306 Address the Needs of Your Audience............................................306 Summarize by Using the ABC Method........................................ 307 Focus on Transferable Skills........................................................ 308 Résumé-Speak 101............................................................................ 310 Deliver the Goods Up Front......................................................... 310 Start Sentences with Action Verbs or Noun Phrases. ..................311 Sidestep Potential Negatives ....................................................... 312 Give Outdated Experience a Feeling of Real Time. . .................. 313 Avoid an Employer Pet Peeve: Baseless Personality Attributes ................................................................................. 314 Convey Confidential Information Without Giving Away Proprietary/Trade Secrets...............................................318 Technical Editing/Copyediting: The Mechanics of Résumé-Speak .....319 Abbreviations ...................................................................................320 Acronyms............................................................................................. 322 Active Voice .........................................................................................323 Articles (in Absentia)........................................................................323 Auxiliary or Helping Verbs.............................................................. 324 Capitalization....................................................................................325 Colons and Semicolons ....................................................................326 Commas............................................................................................ 328 Commas That Separate................................................................. 328 Commas That Set Off................................................................... 329 Comma Trauma............................................................................ 330 Contractions...................................................................................332 Dashes............................................................................................333 Ellipsis Marks................................................................................... 334 Elliptical Sentences ..........................................................................336 Gender Equity................................................................................... 336 Hyphenation......................................................................................337 Numbers............................................................................................. 339 Parallel Sentence Structure.............................................................340 Parentheses.................................................................................... 342 Parts of Speech ..................................................................................342 Passive Voice..................................................................................... 344 Periods.......................................................................................... 345 Possessives ........................................................................................346 Prepositions ...................................................................................347 Quotation Marks ............................................................................. 348 Sentence Fragments........................................................................... 349 Slashes................................................................................................349 Split Infinitives ...................................................................................350 Tense................................................................................................... 351 Verbs .................................................................................................. 353 Writing in the First Person..............................................................354 Prune, Prune, Prune............................................................................... 355 Proof, Proof, Proof ................................................................................357 * Top 10 Résumé Proofreading Tips ........................................... 358 Chapter 8 Visual Artistry: The Missing Link ...........................................................361 Design Elements ................................................................................... 362 Create a Visual Pattern................................................................. 363 Consistency Counts ..................................................................... 363 Use Tab Stops Sparingly ............................................................. 364 Apply White Space Liberally....................................................... 364 Make Bullets Work for You......................................................... 367 Think in Threes.............................................................................369 Keep Headings to a Minimum .....................................................369 Segment Paragraphs .................................................................... 373 Segmenting Made Martin's Résumé More Readable................................................................................... 373 Balance Is Beautiful......................................................................... 376 Pay Attention to Vertical Balance................................................ 376 Balancing a Two-Column Format................................................ 376 A Two-Column Format Worked for Gail ....................................378 Balancing a Full-Width Layout.................................................... 380 A Full-Width Layout Worked for George....................................380 Balancing Unevenly Distributed Copy......................................... 383 Patricia's Résumé Became a Good Balancing Act. . . ..................383 Balancing Impact Statements........................................................386 Justification--Ragged Right or Full Justification.........................387 Hang It on the Wall!......................................................................387 Use Typefaces Tastefully..................................................................388 Choosing a Font............................................................................ 389 Fonts That Buy More Space .........................................................390 Use Discretion in Mixing Fonts ................................................... 390 Go Easy on Bold, Underline, and Italic........................................ 393 Establish a Logical Sizing Hierarchy............................................395 Tweaking Tips ......................................................................................399 Technical Tools to Create Tables.................................................... 400 Add White Space.................................................................................401 Change Line Height ........................................................................ 404 Expand Character Spacing.............................................................405 Tricks to Make Text Fit................................................................... 406 Use Bullets Strategically..................................................................407 Creating Bullets ............................................................................407 Adding or Subtracting Spacing Between Bullets and Text....................................................................................407 Changing the Type of Bullet......................................................... 408 Using the Right Bullet Size...........................................................408 Use Rule Lines ................................................................................409 Other Graphic Elements................................................................ 411 Visual Artistry Made the Difference.............................................411 * Top 10 Visual Appeal Tips ....................................................... 420 Chapter 9 E-résumés, E-portfolios, Blogs, Social Media, and Profile Sites ..................................................................................423 How People Get Hired ......................................................................... 424 Résumés in MS Word .doc or .docx Format as E-mail Attachments or Web Form Uploads..................................................... 427 The Advantages and Disadvantages of MS Word Résumés for E-mail Attachments and Web Form Uploads..........................427 MS Word Résumé Do's and Don'ts................................................. 427 Do's................................................................................................427 Don'ts.............................................................................................428 ASCII Text Résumés as E-mail Body Text or Web Form Upload..........................................................................................429 The Advantages and Disadvantages of ASCII Résumés ................ 429 ASCII Résumé Do's and Don'ts ....................................................... 430 Do's................................................................................................ 430 Don'ts.............................................................................................431 Steps for ASCII Conversion ..............................................................432 Converting to ASCII for E-mailing Using MS Word .................. 432 Converting to ASCII for Pasting into E-forms............................. 434 Quick Cleanup of an ASCII Conversion ......................................435 How to Post an ASCII Résumé to a Web Site................................... 444 Web Résumés, E-portfolios, and Blogs................................................ 444 The Advantages and Disadvantages of Web Résumés....................444 The Technical How-To's of Web Résumés ......................................446 Use an Online Résumé-Builder Service........................................446 Do It Yourself................................................................................446 Hire a Pro.......................................................................................447 What to Include in a Web Résumé or E-portfolio........................... 448 Getting on the Blog Bandwagon .......................................................... 448 Creating a Blog............................................................................. 449 Using RSS (Really Simple Syndication) Technology ..................... 450 Marketing Your Blog......................................................................... 450 Social Media Sites and Online Profiles ................................................451 Scannable Résumés............................................................................... 453 Scannable Résumé Do's and Don'ts.................................................. 453 Do's................................................................................................ 454 Don'ts ............................................................................................455 Applicant-Tracking Systems: What Happens After You E-mail or Post Your Résumé? ..............................................................458 Positive Aspects of Applicant-Tracking Technology....................... 458 Negative Aspects of Applicant-Tracking Technology......................458 Conflicting Advice............................................................................ 459 Résumés of the Future ..........................................................................460 * Top 10 Technology Tips for E-résumés, E-portfolios, and Blogs............................................................ 460 Chapter 10 Cover Letters and Other Parts of the Puzzle........................................ 463 Strategy and Style..................................................................................464 The Value Mantra ............................................................................465 Sell, Don't Tell .................................................................................468 Reveal a Secret ................................................................................470 The Segments of a Cover Letter............................................................473 The Garrot.................................................................................... 473 Example of Intrigue [New Graduate] ........................................... 474 Example of Inspirational Quotation............................................. 474 Example of an Interesting Fact.................................................... 474 Example of Appeal.......................................................................474 The Corroboration........................................................................478 The Close..........................................................................................480 Cover Letter Anatomy...........................................................................482 Sticky Wickets.......................................................................................486 To Whom It May Concern? ............................................................ 486 Missed a Filing Deadline.............................................................. 487 Terminated from a Job..................................................................... 488 Relocating?....................................................................................488 Request for Salary Information?...................................................... 488 Other Types of Letters ..........................................................................489 Direct-Mail Campaigns.................................................................489 Writing to a Recruiting Firm............................................................491 Thank-You Letters--A Chance to Resell Yourself........................... 492 Other Pieces of the Puzzle ....................................................................493 References......................................................................................... 493 When to Send References............................................................ 494 When and How to Ask for References.........................................494 How to Improve the Traditional Reference List.......................... 495 Networking Cards............................................................................ 498 Addenda .......................................................................................... 500 Linkedln Profile ...............................................................................504 Do... ............................................................................................. 504 Don't............................................................................................. 504 Paper.....................................................................................................505 Sending Your Cover Letter and Résumé............................................... 506 By Surface Mail................................................................................506 By Fax................................................................................................507 By E-mail...........................................................................................507 Futurist Career Management................................................................. 510 * Top 10 Cover Letter Tips ......................................................... 511 Appendix A Worksheets to Catalog Professional History........................................ 513 Appendix B Survey: What Executive Recruiters Really Want in a Résumé............................................................................................... 525 Appendix C Sample Résumés by Professional Writers.............................................533 Index ..............................................................................................................................569

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