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Winning in emerging markets: a road map for strategy and execution

Author: Khanna, Tarun ; Palepu, Krishna G. ; Bullock, Richard J.Publisher: Harvard Business Press, 2010.Language: EnglishDescription: 247 p. ; 25 cm.ISBN: 9781422166956Type of document: Book Online Access: Click here Note: Doriot: for 2015-2016 coursesBibliography/Index: Includes bibliographical references and index
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Book (short loan) Asia Campus
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Doriot: for 2015-2016 courses

Includes bibliographical references and index

Digitized

Winning in Emerging Markets A Road Map for Strategy and Execution Contents Preface ix Introduction 1 Part I Conceptuel Introduction One The Nature of Institutional Voids in Emerging Markets Two Spotting and Responding to Institutional Voids 13 27 Part II Applications Three Exploiting Institutional Voids as Business Opportunities Four Multinationals in Emerging Markets Five Emerging Giants: Competing at Home Six Emerging Giants: Going Global Seven The Emerging Arena 53 83 127 165 203 Notes Index About the Authors 217 231 247

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