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Making customers matter

Series: Lessons learned Publisher: Fifty Lessons, 2010. ; Harvard Business Press, 2010.Language: EnglishDescription: 99 p. ; 19 cm.ISBN: 9781422139882Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.55 .M35 2010
(Browse shelf)
Available 001272017
Total holds: 0


Making Customers Matter Contents 1. Jeb Dasteel Setting the Tone for Customer Advocacy 2. Barbara D. Stinnett Personalize the Customer's Perspective 3. Dave Mabon Communicate Your Initial and Ongoing Value 4. Tammy McLeod The Tale of Two Service Initiatives 5. Rudy Vidal In Fast Moving Markets, Stay Close to Your Customer 6. Dan Wittner Engage Your Customers to Grow Your Business 7. Sir John Egan Satisfying Customers 29 33 25 13 7 I 19 8. Lord Karan Bilimoria Always Ask the Consumer 9. Paul Skinner Listen to the Changing Needs of the Consumer 10. Gerry Roche Service Beyond the Call of Duty 53 11. Richard T. Santulli Maintaining Customer Service When You Scale 12. Maxine Clark Using Customer Interactions to Improve Your Business 13. William Lamar, Jr. Customers Give You Feedback Every Day 14. William Johnson Look to Your Consumers for Innovation About the Contributors Acknowledgments 77 85 99 71 65 59 47 39

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